Developing a strong brand identity for your business is an extremely important factor in its success.
brand identity ?
Brand is the perception of the company in the eyes of the world.
Branding involves the marketing practice of actively shaping a distinctive brand.
Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.
Brand is a king
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Design: the foundation of your brand identity
Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.
In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand.